Fendi - Health, Safety and Security


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Fendi - Health, Safety and Security

Mobile video and 360VR

This mobile course created for Italian fashion house Fendi has been nominated for Learning Awards 2021's Learning Impact Award, and it really did make an astonishing difference to the incidence of in-store theft – it dropped by 55%!

Francesco Fassio, WW Retail Facility Manager at Fendi who commissioned Video Interact, says,

“the value, to the stores for the items that we avoid being stolen ….had a 400% Return On Investment on the training cost”.


This ROI is for the production, translation into multiple languages and worldwide deployment of all 9 modules in the course.


return on investment


reduction in shoplifting




international students

To fulfil Fendi’s brief to engage 1,800 international in-store sales staff in vital health, safety and security information we created a series of short films designed specifically to be accessed via their company mobiles.


All elements were shot on location in their London flagship store to create learning that they would recognise and relate to. Some of the films were linear, some interactive, and one was an innovative interactive 360VR module. 


As well as being extremely effective the course was popular with the staff, reaching 80% of its target audience within 6 months of launch (the highest number possible given the often-transient nature of the staff).

So this course is innovative, well liked, effective, beautiful, quick to produce, paid for itself 4 times over in its first 6 months – what’s not to like?

The final word goes to Francesco:

“I definitely recommend it to whoever.. needs this kind of training for the staff”

Fendi - Health, Safety and Security


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We absolutely consider this overall approach as something we will repeat in the future anytime we will need to deliver on a global scale an important message.

Francesco Fassio, WW Retail Facility Manager, Fendi

Get in touch

+44 (0)1959 543900

Video Interact is a trading name of


In association with

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